SENO Enters Strategic Exclusive Partnership with Protecti Global Holdings for U.S. Market Expansion

Press Release

Recently, the innovative nicotine oral film brand SENO has officially entered into a strategic partnership with Protecti Global Holdings Ltd. Effective immediately, Protecti Global Holdings will serve as the exclusive distributor of the SENO brand in the U.S. market, taking full responsibility for localized brand promotion, marketing, channel development, and product sales operations.
It is reported that the three-year framework agreement is valued at nearly ten million USD, marking a key breakthrough in SENO’s global expansion strategy.

SENO Brand Coverage and Positioning

SENO focuses on the nicotine oral film niche, aiming to provide users with an eco-friendly, healthier, and more stylish sustainable lifestyle alternative. Leveraging a mature R&D and supply chain system, innovative product formulations, and strict quality control standards, the brand has developed portable, safe, and multi-scenario adaptable products.

With its differentiated competitive advantages, SENO has accumulated solid user recognition and market foundation, demonstrating strong capabilities for global expansion.

About Protecti Global Holdings

Protecti Global Holdings is a well-established multinational group based in the United Arab Emirates, with extensive experience in global brand incubation, international operations, and overseas market development.

The company possesses a comprehensive international operating system, mature distribution channels in Europe and the United States, and strong localization expertise. It is also highly familiar with U.S. regulatory frameworks and consumer preferences, making it a strategic partner for brands expanding into North America.

Strategic Significance of the Partnership

This exclusive partnership represents an important milestone in enhancing SENO’s global brand influence. With the support of Protecti Global Holdings’ international resources and operational capabilities, SENO is expected to rapidly break regional market barriers and significantly improve its brand awareness, credibility, and industry influence in the North American market.

In terms of market execution, leveraging local marketing teams and omni-channel resources, SENO will accelerate its entry into the U.S. market, improve product penetration and retail performance, and steadily increase its market share in North America, opening new growth opportunities.

Future Outlook

This agreement also marks a key step in SENO’s global expansion roadmap, laying a solid foundation for long-term international development. Moving forward, SENO will use the U.S. market as a strategic hub, continuously optimize its product portfolio and localization strategy, and gradually expand into global markets.

SENO will continue to uphold its core values of quality and innovation, integrate global resources, strengthen its competitiveness, and advance its strategy toward scalable and high-quality international growth.